Vijay Anand | The Startup Guy.

The Irony in the Media World.

// Entrepreneurship, India, tips

If there is one vertical that you MUST follow if you want to see some drastic changes happening, its essentially the media world. The way “media” is distributed, consumed and monetized is going to such drastic morphism that its hard to predict how its going to look like at the end. Like all things natural, a few business models would evolve, but the path to that is going to be quite a bumpy one with such established heavy weights.

We’ll most certainly get into the juicy details about this vertical, partly cause I am very much interested in it, but this post is not about that.

There was once a man who said that if you are looking at change, then you must go back to the fundamentals, look at the system at its bare bone and then see how it should go from there. That’s quite a solid piece of advice actually.

So this is the irony. Whats the difference between a jingle and a track? Quite literally none. While costs money to get it “aired”, the other demands money for people to buy and listen to it. Aint that quite interesting…