Comments on: When We Know What We Want.

By: Sushrut

Sushrut — Wed, 03 Dec 2008 08:30:36 +0000

Also I think instead of asking only Whats it helps in great deal if you can ask why too. Why do you want some feature, how you intend to use it. Why a particular feature should be removed etc.
These whys need not always be asked to user/customer but to yourself as well. I think thats how you can process the information in-between the lines.

By: manuscrypts

manuscrypts — Tue, 02 Dec 2008 13:03:57 +0000

well, research does have a way of asking the same question in different ways so that an answer can be derived out of it.. what we want is also a function of time and existing condition among other things.. the coincidence is cool since i was just reading
nichetributes – making products and services relevant by incorporating ‘attributes’ and features that cater to distinct (if not niche) consumer lifestyles and situations.
thats one of the consumer trends for 2009, according to trendwatching http://www.trendwatching.com/trends/halfdozentrends2009/

By: Ramjee

Ramjee — Tue, 02 Dec 2008 11:36:08 +0000

Right on!
If users know what they want, there would never be a WalkMan and may be the subsequent protable music players. Same goes with most of the products which are indispensable these days.
Why users, innovators themselves don’t know what is needed. We all know what Bill Gates said about a Computer with 64k RAM.
Forget about others if we analyse our own behavior, there is a lot of gap between what we think we want and what we actually go for (given all favorable conditions).