Comments on: The Case for Startups – The Prelude. http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/ Perspectives of an Entrepreneur from the Indian Startup Trenches. Wed, 25 Jan 2012 13:42:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mani Hk http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/comment-page-1/#comment-1772 Mani Hk Tue, 01 Sep 2009 16:40:04 +0000 http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/#comment-1772 Guys, Media is a tricky thing altogether. I have moved with a lot of journalists and media persons while promoting our dotcom letzknow. And believe me, there is ample support available for startups in media. But the only thing is that its not that EASY and straightforward always. Thats the whole issue. We got ourselves featured in around a dozen national & local print media and each one of them required an altogether different approach and persuasion. In what i have understood about media is that you have a large chance of getting yourself or your startup published provided you could provide an interesting 'story' to write about rather than selling your product... - Mani hk Letzknow.com Guys, Media is a tricky thing altogether. I have moved with a lot of journalists and media persons while promoting our dotcom letzknow. And believe me, there is ample support available for startups in media. But the only thing is that its not that EASY and straightforward always. Thats the whole issue. We got ourselves featured in around a dozen national & local print media and each one of them required an altogether different approach and persuasion.

In what i have understood about media is that you have a large chance of getting yourself or your startup published provided you could provide an interesting ‘story’ to write about rather than selling your product…

- Mani hk
Letzknow.com

]]> By: Krish http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/comment-page-1/#comment-1611 Krish Wed, 19 Aug 2009 01:39:28 +0000 http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/#comment-1611 I guess it's for the startups to do something to attract the media. How may startups show material (unique in terms of revenue model, scalability or marketing strategy) that's worth writing about? Going by what we have seen so far if some newspaper or TV channel starts tracking startup progress, it will be the briefest column/episode. How many column/cms can be wasted to just say "still no revenues/customers"? I guess it’s for the startups to do something to attract the media. How may startups show material (unique in terms of revenue model, scalability or marketing strategy) that’s worth writing about? Going by what we have seen so far if some newspaper or TV channel starts tracking startup progress, it will be the briefest column/episode. How many column/cms can be wasted to just say “still no revenues/customers”?

]]> By: Startup Dude http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/comment-page-1/#comment-1607 Startup Dude Tue, 18 Aug 2009 07:24:46 +0000 http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/#comment-1607 I don't agree with you guys here.. Its not the responsibility of Media to cover start-ups. Its the responsibility of founders to make it happen. I've not faced this issue while promoting my start-up even though its not fancy-schmancy like some others. In addition, There can not be one set of media vehicle that talks about all start-ups. That will never be effective because every start-up has different audience. One must identify the media relevant to the target market and try to get covered there. I don’t agree with you guys here.. Its not the responsibility of Media to cover start-ups. Its the responsibility of founders to make it happen. I’ve not faced this issue while promoting my start-up even though its not fancy-schmancy like some others.

In addition, There can not be one set of media vehicle that talks about all start-ups. That will never be effective because every start-up has different audience. One must identify the media relevant to the target market and try to get covered there.

]]> By: Vijay Anand http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/comment-page-1/#comment-1597 Vijay Anand Sun, 16 Aug 2009 02:35:09 +0000 http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/#comment-1597 I am with you on this Indus. I think the media piece is probably the most nascent one. For all the talk we do, I am just saddened that we dont have one blogger who can represent the landscape right - running quizzes and writing shallow articles seem to be the theme for most of those that exist. I am with you on this Indus. I think the media piece is probably the most nascent one. For all the talk we do, I am just saddened that we dont have one blogger who can represent the landscape right – running quizzes and writing shallow articles seem to be the theme for most of those that exist.

]]> By: Indus Khaitan http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/comment-page-1/#comment-1586 Indus Khaitan Sat, 15 Aug 2009 19:58:06 +0000 http://www.vijayanand.name/2009/08/the-case-for-startups-the-prelude/#comment-1586 I have been privately 'bitching' about the missing media piece in the jigsaw -- Totally baffles me the way mainstream treats startups -- no big media company wants to cover small startups on a regular basis (they shud learn from NYTimes, Wash Post, SF Chronicle) & no startup blogs wanna cover "a" startup on a regular basis -- the latter seems to have improved, but still far cry. The biggest irony is that the main stream covers twitter, facebook, etc. regularly -- whereas the bloggers shy away from it due to over echo of the same in US blogs. Good take! I have been privately ‘bitching’ about the missing media piece in the jigsaw — Totally baffles me the way mainstream treats startups — no big media company wants to cover small startups on a regular basis (they shud learn from NYTimes, Wash Post, SF Chronicle) & no startup blogs wanna cover “a” startup on a regular basis — the latter seems to have improved, but still far cry.

The biggest irony is that the main stream covers twitter, facebook, etc. regularly — whereas the bloggers shy away from it due to over echo of the same in US blogs.

Good take!

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