Monthly Archives:: January 2016

Dear Startup: Don’t try to Change User Behaviour.

Posted by & filed under Entrepreneurship.

When I am talking to a startup team and they tell me that they are going to “change behaviour”, it sends red signals all the way. I didn’t know how to explain it till i thought about it a bit. Truth is, a young startup (a fledgling and not the flipkart types calling itself a […]

 

25
Kudos
Don't
move!