Posts By: Vijay Anand

There is everything in a name

Posted by & filed under Entrepreneurship.

Discovery is one of the big problems that every startup faces. It is even worse if you are a mobile first play, because the discovery process in the appstore – both on iOS and Android is quite broken, which makes it even worse. The ability for your potential customer to “stumble” onto you, has phenomenal […]

 

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Investment isn’t entitlement.

Posted by & filed under Entrepreneurship.

Came across a tweet today of someone complaining that no investor is interested in them to invest. The trend lately is to tag the PM on all these whining. Listen. Investment is not an entitlement. Statistically less than 1% of businesses will even qualify for venture capital. And that is being super generous. If you […]

 

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Posted by & filed under Entrepreneurship.

Startups in the B2C space have three stages* that they need to pass. Stage one – user traction; the part where users sign up and complete a core action. Stage two – value loop; where the system develops stickiness the more active the user is. Stage three – virtuous loop; where network effects kick in […]

 

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Posted by & filed under Entrepreneurship.

It is better NOT to focus on a brand right now. I meet entrepreneurs who tell me that their focus is on building a brand. That’s innnately their choice, but there are two ways to build a brand – one is by being so good at what you do and do it consistently that over […]

 

1
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