Posts Categorized: Entrepreneurship

Posted by & filed under Entrepreneurship.

The key, and perhaps the first step, if you want to deliver an experience and “not be transactional” is to set the tone so that there is trust. Trust that you have a plan, have their priorities in mind and can deliver. Folks tend to want to customise everything in the B2C segment, and it […]

 

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Dear Startup: Don’t try to Change User Behaviour.

Posted by & filed under Entrepreneurship.

When I am talking to a startup team and they tell me that they are going to “change behaviour”, it sends red signals all the way. I didn’t know how to explain it till i thought about it a bit. Truth is, a young startup (a fledgling and not the flipkart types calling itself a […]

 

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Opensourcing your core, as a strategy

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Open-sourcing your core is such a powerful move. Years ago when Reddit was getting way too much competition all around – Digg was reinventing, Stack overflow was trying to build something similar etc – they did a radical thing and open sourced their code base. It sounds like a dumb strategy, but is a brilliant […]

 

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Be warned of the Culture of Excess

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The big moves, are made to polarize. You can’t win everyone, at the sametime, it is important to let go of those who aren’t pretty much bhakts of what it is that you are building to get to the finish line. But you can also lose your right hand man if you decide to go […]

 

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