Mobile Marketing: Have the Gates been Unleashed?

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Mobile Marketing + Social Networking (with the age old referral pyramid) = mGinger

The email that they sent out, (with a personalized name as the sender of the email, might I mention) reads:

“mGinger.com pays you to read ads on your cellphone! These ads are only about your interests.
Not only that, you get to decide when you want these ads.
Based on my calculations I can easily make enough money to free up my cell phone bill.”

They even have a calculator on the site which allows you to calculate how much money you can make via reading ads.

How do you respond to this?

 
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Proto.in: Nominations Open

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Proto.in is a platform focused on nurturing the entrepreneurial culture in india. Its an effort to bring the stakeholders in the ecosystem – the entrepreneurs, VCs, Angels, Professionals, Industry Analysts, Journalists and Bloggers onto a common platform to mutually benefit from each other and leverage them for success. The dire need for such a sustainable ecosystem surely has been haunting a lot of startups who are chasing dreams.

After the first edition of Proto.in in January, and the results that have been accomplished, we are certainly sure that we are heading in the right direction and are organizing the second edition of it for the year. The dates are on July 21st and 22nd, Chennai, India. The scope it from all of Asia, so companies from Singapore, Malaysia, China, Taiwan are all invited.

The nominations for companies that want to present just opened up today. So do send in your nominations.

 
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Don’t Fight Time

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As one that is slowly wetting my feet in the investment community here in India, I do get my chances to come across aspiring entrepeneurs wanting to talk about the ideas and how to take it further. I think its worth mentioning, and even writing about … it is not a good idea to fight time. You simply never win.

Entrepreneurs believe in a dream that only exists in their head. Thats true with me atleast and a few other entrepreneurs, and very successful ones. I believe then that it must be true. With this alternate reality in mind, a lot of us also sometimes lose focus of what is important and tend to exaggerate and lose the grip of reality as it is… time either moves too fast, or too slow for us, and we are certainly in a world of our own.

Let me lose the cryptic phrases and speak in english.

If you tell me that unless you get funded next month and start work the very next minute, you can’t get into the market and “tap” into this opportunity, I’d say forget it. It is one thing to say that there is a window of opportunity, and yet another to say that it is a small window, and even more foolish to say that we are going to race and win the attempt to get there in time.

If you know anything about development, bootstrapping, and organizing a team, the law is that, “Nothing goes as per plan”. everything that can go wrong, WILL go wrong.

Afterall, as an investor, why should anyone be interested in your venture, if the window of opportunity is such a small one, which also makes a dent on the valuation of your solution?

 
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Don’t Fight Time

Posted by

As one that is slowly wetting my feet in the investment community here in India, I do get my chances to come across aspiring entrepeneurs wanting to talk about the ideas and how to take it further. I think its worth mentioning, and even writing about … it is not a good idea to fight time. You simply never win.

Entrepreneurs believe in a dream that only exists in their head. Thats true with me atleast and a few other entrepreneurs, and very successful ones. I believe then that it must be true. With this alternate reality in mind, a lot of us also sometimes lose focus of what is important and tend to exaggerate and lose the grip of reality as it is… time either moves too fast, or too slow for us, and we are certainly in a world of our own.

Let me lose the cryptic phrases and speak in english.

If you tell me that unless you get funded next month and start work the very next minute, you can’t get into the market and “tap” into this opportunity, I’d say forget it. It is one thing to say that there is a window of opportunity, and yet another to say that it is a small window, and even more foolish to say that we are going to race and win the attempt to get there in time.

If you know anything about development, bootstrapping, and organizing a team, the law is that, “Nothing goes as per plan”. everything that can go wrong, WILL go wrong.

Afterall, as an investor, why should anyone be interested in your venture, if the window of opportunity is such a small one, which also makes a dent on the valuation of your solution?

 
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Don't
move!